Clothing logo

clothing logo

Date: 2025/01/24   By: Zoe Zhu

The original intention of clothing logo is to prevent consumers from confusing different brands of clothing when purchasing, and it exists as a distinguishing symbol. However, with the emphasis on clothing culture by enterprises, the function of clothing logo has surpassed the level of distinguishing brands and has gradually become an important carrier for the dissemination of corporate culture. Today, clothing logos are not only a distinguishing tool, but also an intangible asset expression of the essence of brand culture.

clothing logo

The brand’s popularity directly affects consumers’ choices. Therefore, the development of clothing logos has become an important guarantee for the sustainable development of enterprises. In the fiercely competitive market environment, more and more companies are increasing their investment in logos to shape a strong brand image and build a solid fortress of corporate culture. At the same time, logos have also become a spiritual bond between enterprises and consumers, carrying brand value and emotional connection.

A successful brand strategy is undoubtedly the key to a company’s success. It helps companies stand out in fierce competition and become the uncrowned king.

clothing logo

Clothing Logo classification

1.Trademark.

Popular terms are cloth labels and woven labels. Most of them are used for collar labels and other decorative places.

2. Hanging tags.

Also known as cards and paper cards. Its main function is to describe the characteristics of the brand and the composition of clothing.

3. Rubber stamp.

The proper name of the drip plastic badge. Commonly seen in places such as chest badges.

4. PVC badge.

Generally made of plastic, the advantage of plastic is that the image can be changed at will, and it is flexible and changeable.

5. Reflective badges and reflective materials.

The main feature is the intense reflection, which is a rare material for decoration.

6. Three-dimensional badge.

It presents a reflective lattice three-dimensional pattern, which needs to be printed eight times by a special printing machine, and the production process is relatively complicated.

7. Hanging grain.

 It is called hanging bell. Commonly seen in high-quality suits and fashion.

8. Ribbon.

There are Taiwan wooden shuttle webbing, reflective webbing, nylon, cotton herringbone webbing, etc.

Trademarks

The classification method of trademarks is very special and simple. It is mainly divided according to the different machines used for printing and the different production processes. It is mainly divided into the following categories.

Trademarks

1. West German machine trademark:

The trademark is similar to a piece of cloth along the warp, and it is cut after it comes out, so this cutting method can also be called a trimming machine.
After completion, it can be divided into two categories according to its different textures, flat (plain) and satin (twill) trademarks. Among them, the flat surface can be divided into general flat surface, double-sided, heavy shuttle and other types. Of course, according to the different warp yarns used, it can be black flat, white flat, black satin, and white satin.

2. Wooden shuttle machine trademark

The trademark is woven from the machine as a complete strip, so its edge is hemmed, and the weft yarn is exactly the same from beginning to end, the color style is exactly the same, and it feels particularly delicate and soft. But there are several shortcomings, such as low production efficiency and the use of colors limited to less than five. It is similar to the West German machine.

3.Crochet machine trademark

The characteristics are similar to the wooden shuttle machine trademark, but there is a big difference between the two, because this is not a shuttle machine, but a knitting machine, and the weft yarn is mostly tight and strong. It is often used as a hot color mark, using the different characteristics of the warp and weft yarns to make the base plate color through high temperature transfer. The trademark cost is relatively high.

Hangtags

Hangtags

1. Common hangtags are offset-printed paper products. Screen-printed plastic products are relatively rare and rarely used.

2. The principle of offset printing is quite simple, and the quality absolutely depends on the quality of the machine and equipment; paper processing is relatively flexible, and various processing can be carried out according to the designer’s preferences, so in general, the designer’s original soul can be flexibly expressed.

3. The production of everything has basic processes, and hangtag design is no exception, but it must be carefully arranged and considered to properly arrange each step.

The basic process can be divided into the following categories:
Pattern (draft) – plate making – printing – paper – post-processing (order from front to back)

Glue seal

Glue seal

Glue seal, also known as drip seal, or PVC seal, is made through carving, high-temperature shaping and other processes. The product features are flexible expression and rich three-dimensional effect. In recent years, many companies have expressed their brands through this method.

PVC LOGO

PVC LOGO, using the rich plasticity of artificial leather and various plastics, plus screen printing and high-frequency hot pressing and other processes, to obtain soft and flexible shapes of various materials.

Reflective materials

Reflective materials

Reflective materials, using reflective lattice reflective paint, enhance the reflection effect of light, in strong light or night vision conditions, can make the markers particularly conspicuous, making it easier for people to distinguish things at night.

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